"Kate princess ultra-long costly trailing
wedding dress
hot booking ing!" British royal wedding also used to less than a week,
many of the taobao shop began to sell up Kate marriage gauze
reproductions.
By Alexander McQueen gown of Kate brand creative director Sarah ・ burton
design, according to reports, the total exceeding $43 million yuan RMB.
And by these suzhou merchants customization
Long Sleeve Mother Dresses from princess price is 1500 multivariate to 12,000 multivariate differ, and genuine Kate
Chiffon Beaded Empire Ruffled Busti, is indeed cheap compared.
With no cash, these mostly in the shop product page labeled as a large
portrait of the wedding, after receiving orders in certain promises to
make delivery. "There were a lot of details very complex, guest
reservations at least 15 days time. Price according to put tail length
from 1500 ~ 3000 yuan." Suzhou dancing flow yarn wedding dress Co., LTD
of a staff member said. The company also confessed, generic Kate
princess dress very difficult, difficult to do exactly the same, can
have 90% of the similarity.
Burberry from Issa to Reiss, again to fashion brand traders have fully
appreciated Kate opportunities brought for them. Kate and prince William
announced their engagement in blue silk dress, Issa brand on the day
after announced their engagement within 24 hours of the British stores,
with product all sold and then Issa has become the most popular high-end
shops in London, one of the brand with brand new of one season
forecast this year sales rose 45% of year-on-year.
March Kate accompanied prince William visit Northern Ireland wearing a
650 pounds by Kate's "Burberry windbreaker favor" and regain a new life.
This type of belt hem mermaid dust coat is Burberry last season in the
product, but in its debut this year after Kate, Burberry, Britain around
the store customers will its snapped up. An overseas business in the
Anglo-American purchasing businessmen said: "now to store bought,
basically have only by official Internet booking."
Similarly, Reiss brand launched in 2009, Nanette skirt outfit in Kate
dressed in its appeared in the formal engagement and big best-known as.
Because of strong demand, brands have to again this year spring sold in
this skirt outfit, sells for 159 pounds. But now in the UK with product
already goods-stopping. But Reiss official website information also
shows all have sold out, Nanette brands are also not going to once again
put plans.
The Kate was married debut single snapshot, put on the media ZARA, this
mass fashion brand perhaps can also take this dongfeng big sell for a
while.
For "Kate effect," the French marseille MBA, EMBA director michelle ・
ancient plug Gutsats tower si (Michel to our newspaper analysis) way:
"people will find meaning in life, thus trying to oneself and ideal
bypass, these ideals may be a star, successful businessman or princess
etc. And the story of Cinderella's become a princess is rooted in the
ideal, their girls are always trying to princess" bypass "with."
But these brands of "Kate effect" will persist? Ancient plug tower si
thinks, "a similar effect 60 years ago has happened, when American
actress Grace Kelly ・ Kelly (Grace) marry Monaco prince Rainier (Ranier)
also sparked a shares driven boom, but now it lasted?"
However, driven by princess Diana fashion economic so far, but this
energy still life with princess Diana's, their impact is difficult to
copy related.
China r&d deputy director wang lei blazing slightly, "says Kate
effect" is concerned for brands to short-term or long-term, it depends
on whether brands worke launch other relevant long-term marketing
activities, making the effect to continue. "But Kate indeed let more
people know about some British brand and buy them, some consumers may
therefore become this brand of long-term buyers, from this point of view
is sustainable." Wang lei said.
"There are two kind of situation exists, Mrs Obama michelle wearing
clothes and wear headgear brand in reprehensible hot after holding,
especially when people realize these brand is related to the (especially
with their national brand), but won't last for long time, general
several months; another kind of circumstance is like a love of MaShi
Kelly bag that if a brand of introduction to Kate named deputy brand,
such legend will continue." Ancient plug that tower si.
Commentaires
Il n'y a aucun commentaire sur cet article.